Our focus areas

The principle of sustainable development is a fundamental component of Uralkali’s strategy, which ensures an optimal balance between the interests of the Company, its employees, customers, shareholders, partners, local communities, authorities and other stakeholders.

In 2014, Uralkali moved to a new sustainability reporting standard, GRI G4, and began to utilise multi-step materiality analysis.

Based on the analysis results, Uralkali’s strategic priorities were grouped into four key areas:

  • economic sustainability;
  • employees;
  • environmental impact;
  • stakeholder impact.

The Company will use t hese aspects to define, review and prioritise its sustainable development initiatives.

Economic sustainability
  • Focus on corporate governance by remaining committed to openness, transparency and risk mitigation for all stakeholders See more
  • High total shareholder returns for Uralkali's shareholders was enabled due to an effective capital structure: optimal debt levels and return of funds to shareholders through the buyback of ordinary shares See more
  • Business model focuses on maintaining cost leadership, vertical integration, capacity development, production optimisation and premium products See more
  • Market position sustained by leading market share through established customer relations See more

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Environmental impact
  • Geological safety focuses on safety monitoring of operational and idle mines in cooperation with R&D institutes
  • Water utilisation includes wastewater treatment and minimisation, water intake and recycling
  • Waste management focuses on the reduction of waste disposal and land reclamation research
  • Energy efficiency includes energy consumption optimisation See more

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section 5

Stakeholder impact
  • Business ethics implies corporate culture code compliance along with corruption and fraud management
  • Compliance management implies compliance with all applicable laws and regulations
  • Local community relations include social investments, charity and sponsorship, relocation programme See more

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  • Recruitment and retention of talent includes cooperation with educational institutions, talent pool development, grievance mechanism
  • Occupational H&S implies adherence to cardinal rules by direct and contractor employees aimed at reduction of occupational accident risks
  • Personnel development focuses on KPIs, training, employee satisfaction surveys See more

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section 5

Stakeholder engagement

Customers and partners Уралкалий

As a vital element of the Company’s strategy, the reliable and transparent relationship with our customers and partners drives the Company’s performance. Positioned as an industry leader, Uralkali aims to sustain this mutually beneficial partnership to ensure progress and promote development in all spheres.


  • The quality of goods and services provided
  • Reliability of supplies
  • Mandatory compliance with contract provisions and legal requirements
  • Client support for the use of the Company’s products


  • Procurement standards outlined in all tenders
  • Rigorous due diligence of all partners to establish their integrity and solvency
  • Publication of regular market bulletins on the website
  • Meetings with customers, including industry conferences, round tables and workshops
  • Master classes and practical training in mineral fertiliser use
  • Customer surveys
  • Procurement standards and information on the Company’s tenders and procurement plans
  • Meetings with (potential) suppliers and business partners
  • Conclusion of supply contracts for products and monitoring performance of requirements for counterparties
Shareholders and financial community Уралкалий

As a publicly listed company we need to provide open, timely and transparent information to help our investors make informed decisions about our financial and non-financial performance.

  • Corporate governance
  • Financial and non-financial results
  • Potash market developments
  • Strategy and KPIs
  • Risks
  • Sustainable development
  • Presentations, webcasts and conference calls between management and financial community
  • Website publication of relevant AGM/EGM documents
  • Management’s presentations at industry and regional conferences
  • Meetings between management and the financial community, including industry conferences
  • Investor and analyst days, including site visits
  • General meetings of shareholders
  • Perception studies among investor and financial community
  • Press releases on material issues and key Company events
Employees Уралкалий

Every aspect of our strategy is based on the commitment of our people. Their knowledge, their willingness to work and their satisfaction are the keys to the Company’s successful operations. We put an emphasis on creating the conditions for professional and career growth for our people. It strengthens their loyalty to the business.

  • Principles of social partnership
  • Mutual respect and trust that underpin HR Policy
  • Financial and non-financial incentives
  • Learning and development opportunities
  • Health, safety and environmental standards
  • Employing HR Policy and Health and Safety Policy
  • The system of internal communication and feedback
  • Regular meetings between management and employees
  • Feedback on hotline messages
  • Ensuring safety in the workplace
  • Implementation of social programmes and financial incentive programmes
  • Employee satisfaction and employee engagement surveys
Trade unions Уралкалий

Efficient cooperation with trade unions is essential for the Company in understanding and fulfilling employees’ expectations. Trade unions help monitor the implementation of all health and safety rules and other important agreements.

  • Employees’ loyalty
  • Compliance with health and safety regulations
  • Feedback from employees
  • Important decisions on social issues
  • Reports on execution of the provisions and development of the Collective Bargaining Agreements and health and safety agreements
  • Regular face-to-face meetings with management and trade union members
  • Collecting written opinions on material and social issues

We are constantly improving interaction with our key stakeholders, carefully studying their needs and expectations and striving to maintain a mutually beneficial relationship.

Government and local authorities Уралкалий

The Company strictly follows industry standards and complies with local and international laws and regulations. Uralkali aims to establish and maintain stable and constructive relations with national and local government authorities, based on the principles of accountability, good faith and mutual benefit.

  • Reporting to regulators
  • Taxation
  • Planning and implementing local community development projects and social projects
  • Maintaining a dialogue with government authorities on current legislative and regulatory issues
  • Corporate philanthropy
  • Information disclosure and reporting
  • Dialogue with government authorities on legislative and regulatory issues
  • Development of partnership agreements
  • Participation in workshops and expert panels
  • Implementation of joint projects
  • Local community development planning
Local communities Уралкалий

The development of the Company needs to be supported by the local communities wherever it operates. Sustainability of ecosystems, biodiversity and a healthy environment are vital conditions for the wellbeing of future generations. A better quality of life for our people and local communities through our social and cultural projects contributes to regional social and economic development and ensures the sustainability of our operations, helping us fulfil our commitments as an industry leader.

  • Environmental safety and mitigation of the consequences of industrial accidents
  • Housing infrastructure development and modernisation
  • Social infrastructure development and modernisation
  • Sports development
  • Supporting cultural events
  • Support for disadvantaged sections of the community
  • Meetings with representatives of local communities
  • Economic, environmental and social initiatives
  • Implementation of CSR projects and local community development programmes
  • Assisting in the design of development plans for the regions in which Uralkali operates
  • Publications in local media
  • Public hearings
  • Maintaining contact with NGOs
Mass media Уралкалий

The Company needs accurate and timely coverage by the various media channels when disclosing its financial and operational results, key external and internal events, community activities and involvement, participation in industry conferences, international and local exhibitions, etc. The adequate perception of Uralkali and its strategy by all stakeholders is mutually beneficial for the Company and its target audiences.

  • Accurate media coverage of the Company’s strategic messages, corporate events and news
  • Getting feedback from society and media
  • Maintaining the relationship with stakeholders at all levels
  • Press releases on material issues and key events
  • Interviews with management
  • Press tours and press conferences
  • Relationship building events for media
  • Perception studies among target media